L2T at MRC 2026: Turning Data to Dollars With AI and Customer Intelligence

L2T is heading to Palm Beach for the 2026 Modern Retailing Conference (MRC), taking place November 15–17 at Eau Palm Beach Resort & Spa. 

This year, we’re not only attending. We’re taking the stage to explore how AI and customer intelligence can help dealers turn connected data into smarter marketing decisions and measurable results. 

Join Our Workshop 

On November 16 from 11:30 a.m. to noon, Dena Denman and Jeff Kaufman will present: 

From Data to Dollars: Using AI and Customer Intelligence to Maximize ROI 

The session will explore how dealers can use data and customer intelligence to navigate longer research cycles, increasingly complex shopper journeys, elevated inventory levels, and fewer incentives.  

Attendees will learn how AI and connected dealership data can help identify meaningful opportunities, strengthen audience strategies, and connect marketing decisions more closely to sales outcomes.

Connect With L2T at MRC 

In addition to the presentation, connect with L2T at MRC to talk about AI, customer intelligence, and what’s next for dealer marketing.  

Going to MRC? 

Email [email protected] to schedule a one-on-one meeting or find us after the session.