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Vehicle Ads Deliver 70% Lower CPL with First-Party Data
August 19, 2026
Dealers running Google’s Vehicle Ads with L2T’s CDP saw a 70% decrease in Cost Per Lead and a 194% boost in conversion rates.
What made the difference? Building audiences around real shopper signals, including:
- VDP views
- Lease maturity
- Make and model interest
- Competitive vehicle ownership
If you’re looking for a smarter way to turn high-quality inventory traffic into lower-cost leads, the case study below shows how first-party data can make Vehicle Ads perform harder.
