5 Steps to a Seamless Digital Advertising Provider Transition

Switching digital advertising providers can feel risky, but staying with the wrong partner can be an even bigger risk. Whether you’re looking for stronger performance, better support, or more transparency, making a change doesn’t have to disrupt your marketing efforts. With the right planning and onboarding process, your dealership can maintain momentum.

Here are the five best practices for a seamless transition.

Setting Your Dealership Up for Success

Provide Access Early: Early access to key platforms helps your new marketing partner evaluate your current setup and begin planning. This may include Google Analytics, Google Business Profile, website credentials, CRM/DMS systems, and chat providers. Providing access upfront keeps the transition moving and lets your team focus on strategy.

Align on Priorities: Before campaigns launch, establish clear goals and expectations. Discuss target markets, priority models, competitive challenges, and dealership objectives so your strategy reflects what matters most to your dealership.

Complete Enrollments Quickly: Many advertising platforms and OEM programs require permissions, approvals, or enrollment steps before campaigns can go live. If OEM enrollment is required, dealerships should enroll with their new provider at least 10 business days before the month they plan to launch new digital campaigns. Completing these steps early helps prevent delays and keeps implementation on schedule.

Allow Time for Setup and Quality Assurance: Effective campaigns require planning, configuration, and testing before launch. Dealerships should allow a minimum of seven business days for campaign setup and quality assurance. This ensures tracking, targeting, inventory feeds, reporting, and campaign settings are functioning as intended before campaigns go live.

Don’t Wait for the “Perfect” Time: There is rarely a perfect time to switch providers. Promotions, inventory changes, and seasonal priorities can make it easy to delay the decision. Instead, focus on having a clear plan and a partner who can guide the process with minimal disruption.

Ready to make the switch? Contact L2T today to learn how we can help make your provider transition seamless.